The Importance of Local SEO in Your Digital Marketing Strategy

Local SEO has become one of the most important components of your digital marketing strategy. It focuses on ranking higher in search engine results for queries that are specific to a geographic area. When done well, it can bring you more customers and increase sales.

A study by the digital agency Acquisio found that 75% of all searches that indicate local intent lead to in-store visits within 24 hours. The main difference between Local SEO and regular Local SEO is that it requires research into keywords that are relevant to your local audience. For example, if you offer plumbing services in London, you’ll need to find out what people are searching for when they look for plumbers in your area. Then you can include those keywords in your website content and optimize your Google listing.    

You can also use local keywords in PPC campaigns to target potential customers in your area. For example, you could create ads that show up when someone searches for “plumber near me”. Local SEO is more than just a set of techniques, however. It is a holistic approach to ensuring that your online presence is visible and that your Google listing has the most up-to-date information. It involves everything from optimizing your website and content to making sure that your address, phone number, and other business details are consistent across the web.    

Another aspect of local SEO is getting citations, which are mentions of your business on other websites or online directories. This helps Google understand that your business is trustworthy and authoritative. You can improve your citations by creating high-quality content on your website, asking current and past customers to link to you, and participating in local events and online communities.